A major building supply chain in the Southeast closed 13 of its stores and contracted with Tranzon Fox to sell its warehouse racking. The principal prospects for this huge volume of racks were a relatively small numbers of racking dealers and end users. Tranzon Fox inventoried and measured all of the racking and provided store-by-store floor plans. Using newspaper ads and direct mail, Fox invited prospective buyers to make offers by individual row, section or entire store.

The ad campaign resulted in 250 inquiries and 30 bids, ranging from bids on individual rows to bids for racking from all 13 stores. Racking for all 13 stores was sold to a dealer from Denver who made an offer prior to the bid opening date. Fox met with the buyer and negotiated the $350,000 offer up to $587,000, obtaining a signed agreement from the purchaser and payment in full six hours before the scheduled bid opening. The final price exceeded all sealed bids.