Tranzon Driggers was authorized by the United States Bankruptcy Court, Middle District of Florida, Jacksonville Division to market and sell this 40± acre horse farm in Summerfield, Florida.
A multi-faceted marketing strategy with a focus on reaching equestrian and farm buyers was created and implemented. Tranzon Driggers crafted a digital presence across numerous residential, farm, equestrian, and land websites and marketed the property across multiple social media platforms. Additional marketing efforts included professional aerial and property photography and video, custom auction signs, and proactive buyer and broker outreach.
Marketing efforts generated more than 21,000 property views online and 152 inquiries from interested parties located in 25 states. Interest led 14 parties to visit the property during scheduled previews or private showings.
Ten prospective buyers qualified to participate in the online auction. Competitive bidding resulted in a purchase price of $1,397,000. The transaction closed in 30 days.