Tranzon Driggers was hired to market and sell this oceanfront estate in Neptune Beach, Florida. A multi-faceted marketing strategy was developed and implemented to dramatically expose the property to the marketplace. Marketing components included print media, digital marketing, social media, professionally provided aerial and property video, television commercial, targeted direct mail, and custom auction signage.
The marketing campaign yielded over 19,500 web page views and 281 inquiries. Prospects located in 31 states, Canada, and the United Kingdom inquired about the property. Property previews were attended by a total of 85 people.
Twenty prospective buyers registered to bid at the onsite auction. Competitive bidding by registered bidders rapidly increased the bid for the property until a winning bid was established. The transaction closed in 45 days.